This week marked significant progress in shaping my YouTube channel into a cohesive and engaging brand. I finalized the channel name, “MindSpark Media,” which reflects my mission to ignite curiosity and deliver insightful content across tech, creativity, and personal growth. The name is memorable, relevant, and speaks directly to my target audience—curious learners and aspiring creators.
I designed a vibrant banner that features bold typography and a clean layout with icons representing video, lightbulb (ideas), and gears (innovation). This visual immediately communicates the channel’s focus and energy. The icon—a stylized spark within a circle—reinforces the brand identity and stands out well in both desktop and mobile views.
The About page now clearly outlines the channel’s value proposition: “Empowering curious minds with weekly videos on tech trends, creative tools, and personal development.” It includes a brief origin story, upload schedule, and a call to action to subscribe and join the community. This helps build trust and sets expectations.
Altogether, these elements work in harmony to attract my ideal viewers—those who value learning, creativity, and growth. I’m excited about the direction and feel confident that the branding choices will support long-term engagement and audience building. Next week, I’ll focus on optimizing video titles and thumbnails.
Lesson Learning 